Benefits of Political Marketing

Marketing is not only limited to selling or promoting a product or service. Nowadays, the political world makes use of the power of marketing mainly to gain an advantage against their opponents. Political marketing, or politicking as it has been informally coined, is a common worldwide practice that influences the people to choose a candidate. It puts a person in a desirable position, like how marketers highlight a product or service’s good points.

Political marketing is a way to make the public aware of a party or candidate’s ideology or stance on certain issues. It helps make the public be at ease with a group, allowing them to earn their trust and satisfy their political needs. It is a medium for understanding what the public wants the parties to stand for or to act upon. It puts them in a favorable position, avoiding risks and issues that can destroy the image of the candidate.

Political marketing is neither cheap nor easy. It requires patience and research. With proper investigating, a marketer will be able to do the following:

1. Identify the current position on the politician. See which areas need to be improved and how to improve them. If the candidate is not looking good to the public in regards to a certain issue, a new strategy might be needed.

2. Identify an effective approach. Just like advertising a product, there are many effective ways to put information out in the market that will generate a desirable feedback. A live forum may be more effective over a TV appearance. A city visit may leave a better impression than a simple handing out of flyers. Social media may also help to get votes from the younger generations. It will all depend on what the marketer sees as most effective.

3. Identify what the public wants. Sometimes people do not really know what they want until it introduced to them. This can be the case when it comes to political marketing. The public may believe that position A is the best option, until a candidate shows them or makes them believe that position B is the best way to go.

With these, it is safe to say that proper political marketing can really influence people’s decision making. This may sound like you’re taking advantage of them, but it certainly will help the candidate reach their goal.

Political marketing can also make a candidate look good with the media. If the media people fall in love with the candidate, chances are, they always show their good side to the public. Just as in advertising, the public should only see the good side of the product. As soon as the public sees a flaw, they can use that to question the candidate’s credibility, which will pose a great problem.

It is important to hire a smart political marketer, somebody who knows how to avoid loopholes. Also, be creative with whatever strategies you use. A smart marketer will be able to get you to your goal without having to do the same thing that the public may be bored with.

The 5Ps of Marketing: Their Importance and Relevance

Let us discuss the 5 Ps of Marketing. They are the fundamental principles of Marketing Management. Let us discuss what they stand for:

Product: Product stands for the product a company intends to sell or it produces. It forms the base of a company’s functioning. A product is created, sold and earns revenue for the company and pays for the workforce. A company needs to decide carefully about the nature of product it intends to launch.

Price: Pricing of the product is the next stage. The company needs to check the manufacturing cost and also the cost of rival products before deciding the final price of the product.

Place: Place is very vital. The company must find proper place to market the product or in other words it needs to find the target consumers for the product.

Promotion: The promotion of the product is important since a proper promotion can only help in better visibility and ensure proper sale of the product.

People: It is considered the 5th P. It means the manpower of the company. The sales of a company coupled with various other functions can only be achieved if the company has a good and stable workforce. Thus the quality of workforce plays a vital role. A better and dedicated workforce can only do good for a company and much more.

Conclusion: Thus proper marketing can be achieved by a very good synchronisation of the various Ps. Each component or each P must be designed or made after keeping the effect of it on the other. If this can be done effectively then a company can grow properly or out perform others. Thus if a company decides to launch a chocolate then it must plan the promotional activities, place of marketing efficiently in order to get the desired result. Let us take chocolate as a product and discuss the components.

Here the product is Chocolate.

The pricing must be made keeping in mind the price of similar Chocolates in the market.

The place or target consumers i.e kids or Chocolate lovers of other age groups must be identified.

Promotion must be done accordingly. A Chocolate is associated with happiness. Hence the promotional activities can be done keeping special festivals or such dates in mind. A festival where exchange of gifts is a custom can be the promotional point of a chocolate.

Proper people associated and experienced in the process of manufacturing and sales of chocolates must be hired. At the end, people with a passion for chocolates can only do good for the company.

Thus these are the 5 Ps of Marketing and in this manner they function in synchronisation with each other to complete the Marketing need of a company and take it ahead.

Using Social Media for Website Marketing Strategies

Social media is a great resource to use in nearly all website marketing strategies. It’s easy, it’s cheap, and it’s a fun way to reach your audience. There are so many benefits to web 2.0 marketing, not the least of which is that you don’t have to worry as much about making search engine rankings.

Social Media for Social Interactions

One of the greatest things about social media is that it puts a personal face on you, the business person. All too often, people think of business owners as being “not real people,” and you can display this side of yourself through social websites. Of course, as with anything on the Internet, you’ll want to keep your reputation in mind with every status update.

It’s perfectly fine to occasionally mention how run down the hotel in which you are staying is, but don’t make complaining a habit. You should keep your content mostly focused on your work, although it’s always nice to throw in a bit here and there about how great your family’s vacation in Florida went. Above all, avoid religion and politics. Pursuing these subjects will inevitably cost you business.

Online Internet Marketing Strategies Using Social Media

For Online Internet Marketing strategies, using social media means walking a fine line between being a “legitimate” business and being spammer. Social marketing requires walking that line – you have to promote your business, but you don’t want your status updates to be completely single minded.

Unfortunately, there’s no sure way to predict when or if you’re going to be labeled as a spammer. Many people don’t know the difference between spamming and regular advertising. You can, however, observe some updating strategies that will make it be less likely.

As mentioned before, don’t make all status updates link back to your site. That is the very definition of spamming. Instead, make observations about your niche, post your favorite inspirational quotes, and maybe throw in an occasional “just for fun” link. You can also link to the blog on your website to get people there without raising too many spam hackles.

Cyber Marketing Strategies and Social Media

There are two major benefits of using social media in cyber marketing strategies. First of all, you can use it to build relationships with your potential and current clients and direct them to your site. You can also, if you’re using the right social communities, build backlinks to your website through them.

Some of the major social community websites use a “no-follow” tag with the hyperlinks on their site. What this ultimately means is that they’ve disabled the ability for websites to increase their search engine rankings by linking to them from the social sites. These websites, Facebook and Twitter especially, are mainly useful for directing tons of traffic.

There are other social websites, such as Digg and StumbleUpon, that don’t use “no-follow” tags. These are the ones that you can use for backlinks. They can also be used to direct traffic to your site, but they’re not as beneficial as the more popular social sites.